The Digital Copywriter concepts and writes engaging copy that maintains and evolves the overall Shane Co. brand voice as it appears on ShaneCo.com. and other digital platforms. As a key player of the eCommerce and Marketing teams, the Digital Copywriter collaborates with other team members in design, development, user experience, digital merchandising and other marketing/advertising stakeholders to ensure that copy drives business objectives and assists the user experience. The Digital Copywriter is part of the Copy Team.

• Writes, edits, and manages copy for ShaneCo.com, including homepage headlines and body copy, gift guide and special pages copy, and UX/UI copy.
• Writes copy for digital advertising channels, including PMAX, Meta, etc.
• Serves as lead copywriter for video, which includes writing scripts, supers, and captions for YouTube, TikTok, etc., as well as assisting Copy Director with video voice casting, recording scheduling, and attending recording sessions as needed.
• Concepts video ideas, helps the storyboarding process, and writes copy for TikTok in partnership with creative team.
• Partners closely with Content Team copywriters to increase alignment between content and eCommerce.
• Self-proofs their own copy during proofing phase of each asset.
• Stays up to date on industry activity, including following competitors on social media and signing up to receive their emails; lives and breathes the digital copy space; understands the nuances between digital platforms (TikTok vs. Instagram; organic vs. paid).
• Manages and organizes workload and deadlines.

• Bachelor’s degree in related field or equivalent work experience.
• 3+ years of successful digital copywriting at a consumer brand, including writing for TikTok.
• Demonstrated understanding of the nuances of customer-facing copy and the difference between headlines, body copy, and calls to action, as well as the difference between brand, campaign, and marketing copy.
• Understands the nuances of copy between channels, most importantly UX/UI, eCommerce, and TikTok.
• Basic understanding of video copywriting process (including script writing), social media marketing, and search engine optimization.
• Ability to speak to the “why” behind copy, and how it meets and exceeds brief expectations.
• Demonstrated in-depth knowledge of social media platforms and trends.
• Demonstrated editing and proofreading skills.
• Strong organizational skills.
• Demonstrated ability to produce quality copy under tight deadlines.
• Demonstrated ability to take creative direction constructively.
• Ability to concept creative ideas and complete through execution.
• Utilizes data to optimize copy for best practices.
• Demonstrated ability to partner with cross-departmental stakeholders to ensure alignment of campaign assets across channels.

The best candidate for the Digital Copywriter position will be a deliberate and achievement-oriented solver who can partner with teams across the company. Good candidates for this role will possess analytical skills, be persuasive, and have the ability to adapt. Creative individuals who take initiative and are thorough with their work will be the strongest candidate for this position.

The primary environment for this role is a remote workspace provided by the employee. Considerable business is conducted using the telephone and computer technology. Note that all hybrid and remote work conditions are covered in the Company’s current Remote Work Policy and Remote Work Agreement, incorporated here by reference. Travel may be required to stores, Home Office, conferences, or events up to 5% of the time.

Joining #TeamShaneCo comes with a host of benefits designed to support you and your loved ones- we understand a supportive benefits package is key to a fulfilling work experience. As a family-owned business, we prioritize your well-being, recognizing that our success is a collective effort. Here's what we offer:

Compensation and Recognition: We offer a competitive base rate and an opportunity for a yearly bonus.

Time off: You’ll enjoy a generous time-off package, including 3 weeks of vacation, and an annual float day. We value holidays and are closed on major ones. Plus, you receive a float day and paid volunteer day annually. We also value your work-life balance and keep favorable hours that provide a great retail experience to our customers while respecting your time and well-being.

Family-centric benefits: We care about your family, and our benefits extend beyond standard offerings. In times of major illness, you can earn time off at full pay for self or family care. You’ll also benefit from paid parental leave, an Employee Assistance Program, and assistance navigating medical complexities.

Health and wellness: We value your health and provide you with paid sick time. Additionally, you can access competitive medical, dental, and vision plans, a 401(k) with company match, and flexible spending accounts. You can also enjoy voluntary benefits, including long-term disability, life insurance for dependents, and pet insurance. We also have a dedicated staff member who focuses on well-being and work-life balance, ensuring you thrive professionally and personally.

Employee Discount: Enjoy a generous store and online discount, available for you and your family members.

Shane Co. serves our customers with an unparalleled standard of excellence. Our people get to share in our customers’ milestone moments such as weddings, birthdays, anniversaries, and everything in between.

Our goal for you is to give you an employment experience like no other so you wake up and want to come to work every day! If you love being part of a team as well as providing personal attention to every customer, this is the place for you!

Base Pay range for this role is $70,000 to $88,000/annually, which applies to this specific role. Your placement in the range is determined through interviews, a review of experience, knowledge, skills, balanced pay with other team members and alignment with geographic market data.  Home office base pay ranges are based on the Denver market.  We target most new hire offers toward the lower end of the listed range, but more demonstrated experience, knowledge and skills may result in a higher starting rate. 

Beyond Base Pay: Home office positions are eligible for consideration for an annual bonus, based on total company performance.  Amounts vary by role and are based on a percentage of eligible earnings for the fiscal year.  

Employer will not sponsor visa or work authorization