The eCommerce Marketing Coordinator is instrumental in driving online growth by assisting in managing our SEO and affiliate marketing agencies, analyzing performance data, and providing actionable insight to implement the company’s marketing strategies. This role is responsible for maintaining content calendars, ensuring all content aligns with our brand voice and messaging, and identifying high-performing content opportunities in SEO and affiliate, in partnership with the social media and e-mail marketing teams. This role will collaborate with crossfunctional teams to implement strategies across the Shane Co. eCommerce site.

Agency Management & Coordination:

• Serve as a point of contact for our SEO and affiliate marketing agencies supporting the eCommerce Marketing Manager.
• Assist in coordinating with agencies effectively, ensuring alignment with our goals and KPIs.
• Coordinate and follow up on tasks resulting from calls with agencies, ensuring timely execution.
• Initiate and implement feedback from agencies based on performance analysis and market trends.

SEO & Content Strategy:

• Collaborate with the SEO agency and eCommerce Marketing Manager to implement comprehensive SEO strategies.
• Continuously analyze SEO and content marketing trends to identify and implement opportunities that improve site performance and user experience.
• Leverage SEO best practices to optimize content for search engines.
• Use SEMRush to further research agency recommendations to implement data-driven keyword strategies to increase content reach throughout the Shane Co. site.
• Maintain a working knowledge of WordPress CMS for content management.

Data Analysis & Reporting:

• Update weekly reports on key performance indicators for affiliate marketing.
• Regularly analyze content, SEO, and affiliate marketing trends to provide recommendations.
• Utilize website and marketing analytic tools (Google Analytics, etc.) to track performance and identify areas for improvement.
• Analyze dashboards and reports to monitor key metrics.

• Bachelors in related field, or equivalent work experience.
• 2-3 year’s successful experience in content strategy, SEO, affiliate marketing, or a related field within the direct-to-consumer industry.
• Working knowledge of SEO and affiliate marketing agencies to drive measurable results.
• Understanding of SEO best practices and content optimization techniques.
• Successful experience working with affiliate networks and pulling/analyzing data.
• General knowledge of website and marketing analytics tools, particularly Google Analytics.
• Excellent communication, collaboration, and problem-solving skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Beginner ability with Microsoft Outlook, Word and Excel.
• Self-starter with a strong curiosity and a passion for continuous learning and growth.

The ideal candidate for this role will possess strong communication and collaboration skills to effectively coordinate with agencies and team members. They should have a keen analytical mindset to analyze data and trends, providing actionable recommendations to improve site performance and user experience. Adaptability and a proactive approach are essential, as is a solid understanding of SEO best practices, content optimization, and proficiency with tools like Google Analytics and WordPress CMS. A self-starter with a passion for continuous learning and the ability to thrive in a fast-paced environment will excel in this position.

The primary environment for this role is a combination of an open office and a remote workplace. Considerable business is conducted using the telephone and computer technology. This role is expected to be on-site in Home Office on average of one day per week on an ongoing basis. Note that all hybrid and remote work conditions are covered in the Company’s current Remote Work Policy and Remote Work Agreement, incorporated here by reference. Travel may be required to stores, conferences or events up to 10% of the time.

Shane Co. is a family-owned business and everyone who works in our organization is part of the family. This family point of view is exactly why we want to take care of you AND your family. 

Base Pay range for this role is $70,000-$89,000 per year, which applies to this specific role. Your placement in the range is determined through interviews, a review of experience, knowledge, skills, balanced pay with other team members and alignment with geographic market data.  Home office base pay ranges are based on the Denver market.  We target most new hire offers toward the lower end of the listed range, but more demonstrated experience, knowledge and skills may result in a higher starting rate.

Beyond Base Pay: Home office positions are eligible for consideration for an annual bonus, based on total company performance.  Amounts vary by role and are based on a percentage of eligible earnings for the fiscal year (starting at 2%).

Beyond Pay:

• We are committed to investing in your overall, holistic wellbeing and that of anyone who depends on you. Our benefits and perks include:
• Competitive medical, dental, and vision coverage.
• Competitive 401(k) plan with company match.
• Paid vacation time, sick time, holidays, volunteer time, and of course things like bereavement time (including for pets).
• Protection if you are away from work in many circumstances, such as our company paid extended illness bank, optional long-term disability, and company paid life insurance.
• Parental benefits including paid parental leave, fertility benefits, and child and adult care Flexible Spending Accounts.
• Employee Affinity Groups with focus on things like parenting, LGBTQ+, and Grief and Loss.
• We offer dedicated training specific to your role in our company.
• We are committed to career growth, whether that means doing your very best and growing in your same role over time or development and growth into a new role. We offer training toward advancement, specifically in the area of management and leadership for all levels. With stores in multiple markets, moving with the company is also possible. 
• While it is not necessary to be promoted here to be considered very successful, the majority of our management positions in our stores are filled from within and we are very proud to offer ongoing coaching and training towards that end.
• We offer internal learning that covers both career and personal topics, from skills like excel to photography. This is self-paced learning and available to all employees.