The Digital Media Manager is responsible for the strategic development, planning, execution, and optimization of paid digital media campaigns inside the Google Ads ecosystem as the primary performance engine, complemented by strategic growth initiatives on Reddit and Twitch. This role requires the ability to balance high-intent search harvesting with community-centric brand building, using data to prove the incremental value of non-search channels. This role is pivotal in driving digital advertising performance marketing initiatives to achieve organizational objectives related to brand awareness and direct response, with the goal of increasing traffic and revenue to Shane Co.’s brick & mortar stores and on ShaneCo.com. The Digital Media Manager will oversee agency and vendor relationships, manage campaign budgets, and provide strategic recommendations across various digital channels.

Digital Campaign Management

• Drive full-funnel Google Ads strategy (Search, Pmax, DV/360, Shopping and YouTube), including advanced bidding tactics, AI, testing and optimization.
• Oversee agency and vendor management of, but not limited to SEM, Display, and Digital Video media buying.
• Manage budgets, pacing, actualization and provide strategic recommendations.
• Manage end-to-end advertising campaign processes, including planning, setup, execution, monitoring, optimization, and reporting inside ad platforms.
• Oversee digital media trafficking, ensuring the precise implementation of campaigns.
• Develop and implement comprehensive paid digital media strategies that align with overarching marketing goals.
  
  

Brand & Creative Alignment

• Collaborate with Brand team on media flights.
• Work with internal Marketing teams to coordinate the launch of media campaigns, including archiving and requesting new assets.
• Collaborate with cross-functional teams, including creative and content, to ensure cohesive and effective campaigns.
  
  

Performance & Optimization

• Monitor campaign performance data to identify trends, derive insights, and recommend optimization strategies.
• Generate regular performance reports, providing actionable recommendations for improvement.
• Use reporting tools to review data on the effectiveness of campaigns.
• Collect and maintain media hindsight raw data across all channels, markets, and months for post-campaign analysis and reporting.
  
  

Team Leadership & Vendor Management

• Manage relationships with external vendors, account reps, and partners, as required.
• Supervise and mentor direct report(s), offering guidance and support for their professional development.
  
  

Industry & Compliance

• Remain current with industry trends, platform updates, and best practices in digital media advertising.
• Abide by the specific policies and procedures of digital advertising, including CCPA, and other future requirements surrounding PII protection.

• Bachelor’s degree in marketing, Advertising, Communications, or a related field.
• Minimum of 4 years of professional experience in buying digital media, ideally within an agency setting.
• Proven experience managing Google Ads (Search, Shopping, Pmax, YouTube, DV/360) and familiarity with the Reddit Ads and Twitch (Amazon Advertising) ecosystems.
• Demonstrated expertise in managing enterprise-level B2C clients, preferably within the luxury goods space.
• Strong understanding of media buying software and platforms, i.e. Google Ads, Google Merchant Center, Google Tag Manager, DV/360.
• Comprehensive understanding of digital media marketing principles, best practices, and current trends.
• Proven ability to achieve measurable results through paid digital media campaigns.
• Advanced analytical skills with the capacity to interpret data and generate actionable insights.
• Proficiency in digital media analytics tools such as Google Analytics.
• Strong project management and organizational skills, with the ability to manage multiple priorities concurrently.
• Exceptional communication, collaboration, and interpersonal abilities.
• Experience in managing and mentoring team members.
• Proficiency in Microsoft Excel, PowerPoint, and other relevant software applications.
• Experience in eCommerce and/or retail is advantageous.

This role requires a proactive approach to developing and executing digital media strategies, using a strong analytical mindset, with strategic thinking to align digital media strategies and overarching marketing goals. The successful candidate will be an effective collaborator with cross-functional teams with a focus on achieving organizational objectives. They will have strong attention to detail, ensuring campaigns are executed flawlessly. They will be adaptable, quickly learning and applying new information.

The primary environment for this role is a combination of an open office and a remote workplace. Considerable business is conducted using telephone and computer technology. This role is expected to be on-site in the Home Office up to 5 days per month on an ongoing basis. Note that all hybrid and remote work conditions are covered in the Company’s current Remote Work Policy and Remote Work Agreement, incorporated here by reference. Travel may be required to stores, conferences or events up to 5% of the time.

Joining #TeamShaneCo comes with a host of benefits designed to support you and your loved ones- we understand a supportive benefits package is key to a fulfilling work experience. As a family-owned business, we prioritize your well-being, recognizing that our success is a collective effort. Here's what we offer:

Compensation and Recognition: We offer a competitive base rate and an opportunity for a yearly bonus.

Time off: You’ll enjoy a generous time-off package, including 3 weeks of vacation, and an annual float day. We value holidays and are closed on major ones. Plus, you receive a float day and paid volunteer day annually. We also value your work-life balance and keep favorable hours that provide a great retail experience to our customers while respecting your time and well-being.

Family-centric benefits: We care about your family, and our benefits extend beyond standard offerings. In times of major illness, you can earn time off at full pay for self or family care. You’ll also benefit from paid parental leave, an Employee Assistance Program, and assistance navigating medical complexities.

Health and wellness: We value your health and provide you with paid sick time. Additionally, you can access competitive medical, dental, and vision plans, a 401(k) with company match, and flexible spending accounts. You can also enjoy voluntary benefits, including long-term disability, life insurance for dependents, and pet insurance. We also have a dedicated staff member who focuses on well-being and work-life balance, ensuring you thrive professionally and personally.

Employee Discount: Enjoy a generous store and online discount, available for you and your family members.

Shane Co. serves our customers with an unparalleled standard of excellence. Our people get to share in our customers’ milestone moments such as weddings, birthdays, anniversaries, and everything in between.

Our goal for you is to give you an employment experience like no other so you wake up and want to come to work every day. If you love being part of a team as well as providing personal attention to every customer, this is the place for you!

Base Pay range for this role is $99,500 - $123,000 annually. Your placement in the range is determined through interviews, a review of experience, knowledge, skills, balanced pay with other team members and alignment with geographic market data.  Home office base pay ranges are based on the Denver market.  We target most new hire offers toward the lower end of the listed range, but more demonstrated experience, knowledge and skills may result in a higher starting rate. 

Beyond Base Pay: Home office positions are eligible for consideration for an annual bonus, based on total company performance.  Amounts vary by role and are based on a percentage of eligible earnings for the fiscal year.  

Employer will not sponsor visa or work authorization.